Z3·CONNECT
Quotation Z3-2026-014
Date 25 August 2026
Valid until 8 September 2026
High-Converting Ecommerce Website
Complete Shopify storefront rebuild, optimised for conversion
Prepared by
Z3 Connect
Nagercoil, Tamil Nadu
+91 93602 20928
z3connect.operations@gmail.com
Prepared for
Petals Chennai
Shopify storefront —
conversion-optimised rebuild
Summary
What we are proposing
A complete, high-converting ecommerce website — rebuilt around how
customers actually decide to buy clothing online, and engineered to turn
more of your existing visitors into buyers.
Before writing this proposal we ran a full technical audit of the live
store: the theme source, the product catalogue, the storefront on mobile
and desktop, and the store's own order data. The findings below are
measured, not assumed. They are what this project is scoped to fix.
Audit findings
What we found
Verified against the live store on 24–25 August 2026.
No customer reviews anywhere on the site
No review app is installed. A first-time visitor considering a ₹3,299 garment has nothing confirming that anyone has bought it and been happy.
The size chart contradicts the size selector
The chart lists “XXL” while the product page offers “2XL”. Units are not stated, hip measurements are missing, and the same gown chart appears on kurti pages.
Product details sit below the buy button
Fabric, sleeves, care and package contents appear after the add-to-cart. Customers are asked to commit before seeing what they are buying.
No delivery or exchange information at the point of decision
The product page never mentions delivery timing or the exchange window — the two questions that decide an occasion-wear purchase.
Your best asset is invisible
Every garment is available XS–6XL. Inclusive ethnic wear is rare and in demand. The homepage does not mention sizing once.
Collections do not help anyone choose
17 collections for 78 products. “Bridal Edit” contains 65 of them. Nine collections are not in the navigation at all.
The site does not look like your brand
The storefront runs Shopify's default theme styling — default fonts, default black and white, and a default blue. None of your logo's cream, gold and charcoal appears.
Leftover app code slowing every page
A previous app left render-blocking code in the site header plus six orphaned files, loading on every single page view.
Important context
What this project will and will not fix
We would rather be straight with you at the quotation stage than manage
expectations later.
Everything above concerns how well the store converts the people who
reach it. That is genuinely worth fixing, and it compounds — every
visitor from here on is handled better. Your average order value of
₹3,735 tells us the product and the pricing are working.
Conversion is only half the picture.
Store data shows relatively few visitors are reaching the site at all,
while your Instagram audience of nearly 60,000 is largely inactive and
your strongest-performing posts route people into direct messages rather
than to the storefront. Improving the website raises the percentage that
convert; it does not by itself raise the number of people arriving.
A traffic and audience workstream is a separate piece of work, and we are
happy to quote for it — but this quotation does not claim to cover it.
Scope of work
What is included
Phase 1Foundation
Brand system & technical clean-up
- Brand system applied: colour palette, typography, spacing and buttons drawn from your existing logo
- Store speed improved by removing redundant code loading on every page
- Fix to the size-value inconsistency currently breaking size filtering
- Technical SEO and page structure corrected across all templates
Phase 2Build
Storefront rebuild
- Homepage — rebuilt with trust signals, size-inclusivity messaging, occasion-led navigation, social proof and email capture
- Collection pages — filter by size, so a customer only sees what she can actually order; faster grid with quick size selection
- Product page — details moved above the buy button, delivery and exchange reassurance at the call to action, restructured gallery, sticky add-to-cart
- Size & fit system — the image chart replaced with a proper responsive table: units stated, hip included, labels matched to the selector, separate charts per garment type
- Cart — product recommendations and free-shipping progress
- Content pages — Size Guide, Shipping & Delivery, Exchanges & Returns, FAQ and About
- Reviews app configured and connected to product and collection pages
Phase 3Launch
Testing & go-live
- Cross-device testing — mobile, tablet and desktop, across major browsers
- Full checkout tested end to end before launch
- Accessibility pass — colour contrast, tap targets, keyboard navigation
- Page speed benchmarked against the current site
- Go-live at a time that suits you
- Handover walkthrough and a short written guide for adding products and sections
- Two weeks of post-launch support for fixes to delivered work
Investment
Development service charge
| Item | Amount |
|---|
High-converting ecommerce website — complete build
Phases 1–3 as scoped above, including testing, go-live and two weeks of post-launch support |
₹40,000 |
| Total payable to Z3 Connect — one time | ₹40,000 |
Development service charge — one time
₹40,000
GST is not applicable. Z3 Connect is not currently registered under GST.
This figure covers design and development labour only. Third-party
subscriptions and platform fees are listed separately below and are billed
directly to you by those providers.
Ongoing maintenance — optional
Begins after the included post-launch support period. Optional, and can be
cancelled with 30 days' notice at any time.
| Service | What it covers | Cost |
|---|
Website maintenance
Monthly retainer |
- Theme kept current and compatible as Shopify updates
- Bug fixes on delivered work
- Monthly site health check — speed, broken links, checkout
- App compatibility monitoring after any app install or update
- Minor content and section updates — banners, homepage copy, collection changes
- Priority response by WhatsApp or email
|
₹1,500
per month |
Maintenance covers upkeep of the delivered site. New pages, new features,
redesigns, product photography and bulk product uploads sit outside this
retainer and are quoted separately.
Not included
Third-party costs — payable directly by the client
These are paid by Petals Chennai to the providers, not to Z3 Connect. We
take no commission on any of them. Prices are as published by each provider
on 25 August 2026 and are billed in US dollars where indicated.
| Service | What it is for | Cost |
|---|
Sternify — Bundles & Sections
Starter plan |
Premium section library used for the homepage trust, benefit, FAQ and shipping sections. Also lets your team add new sections after handover without a developer. |
$29.50/mo
or $295/yr |
Judge.me
Free plan |
Collecting and displaying verified customer reviews, including photo reviews. The free plan covers what this project needs. |
₹0 |
| Microsoft Clarity |
Heatmaps and session recordings, so decisions after launch are based on real customer behaviour. |
₹0 |
| Shopify subscription |
Your existing plan. Unchanged by this project — no upgrade is required. |
Existing |
Product photography
If required |
Some products currently have a single image. Additional photography, if commissioned, is arranged and paid for separately. |
By quotation |
Only Sternify carries a recurring cost.
Everything else required for this build is either free or already part of
your existing Shopify subscription. If you would prefer to avoid the
subscription entirely, we can build those sections directly into the theme
instead — tell us before Phase 2 begins.
Boundaries
What is not covered
Stated plainly so there are no surprises. Any of these can be quoted separately.
- Traffic, advertising, social media management or content production
- Product photography, videography and image retouching
- Writing product descriptions for all 78 products — we deliver the template and rewrite a representative sample
- Migration to a different Shopify plan, theme purchase, or custom app development
- Third-party subscription fees, listed in the previous section
- Ongoing maintenance beyond the included post-launch support period — available separately at ₹1,500 per month
- Changes to checkout, which Shopify restricts on your current plan
Dependencies
What we need from you
The delivery timeline assumes the following. Delays here move the delivery
date by the same amount, and we will tell you immediately if that happens.
- Completed discovery questionnaire promptly at project start — it is already prepared and ready to send
- Body measurements per size, XS to 6XL, including hip. This is the single highest-impact item and the size system cannot be finished without it
- Confirmed delivery timeframes, shipping charges and exchange policy — these appear on every product page and must be accurate
- Brand assets — the logo in vector format (SVG, AI or EPS) if available
- Existing customer feedback — WhatsApp messages, photos or comments we can use as social proof, with permission to publish
- Prompt feedback at each of the two review points
- Shopify access — already in place
Terms
Payment & conditions
| Stage | When | Amount |
|---|
| Advance | On acceptance of this quotation, before work begins | ₹20,000 |
| Balance | On go-live, before handover | ₹20,000 |
| Total | ₹40,000 |
How to pay
Payments are accepted by UPI / Google Pay to +91 93602 20928
(Z3 Connect). Please quote reference Z3-2026-014 with each payment
so we can match it to your account.
Conditions
- No disruption to trading. Your store continues to sell normally throughout the build, and the new site goes live only once you have approved it.
- Two rounds of revisions are included at each review point. Further rounds, or changes to agreed scope, are quoted separately.
- Ownership. On final payment, all delivered theme code and design files belong to Petals Chennai.
- Third-party accounts are registered in your name and remain under your control.
- This quotation is valid for 14 days from the date shown.
Acceptance
To proceed, sign below and return a copy, or simply reply by email
confirming acceptance.
Signature — for Petals Chennai · Date
Signature — for Z3 Connect · Date